Vice President of Marketing

What We’re Looking For

You are a B2B Marketing leader or a senior member of the Marketing team ready to take over the top marketing leadership position. A leader who can blend strategic thinking with tactical execution and have experience driving the strategy and execution of customer acquisition through various marketing channels. You are comfortable building, managing, leading, and mentoring a team of geographically dispersed marketers. You are a ‘roll-up your sleeves’ kind of hands-on leader who leads by example, promotes teamwork, and builds strong relationships across sales and consulting teams. You’re both right-brain and left-brain, blending a creative eye with deep analytical thinking. You’ll not just develop the campaign but help define the dashboard to measure its success. You believe in insights and facts more than opinions. You also have a result-oriented mindset and are committed to driving sales success.

 

Position Overview

As the Vice President of Marketing, you will play a key role in company positioning, marketing campaigns, sales enablement, and partner-related marketing activities. You will support the marketing of our services and solutions by collaborating closely with the sales and consulting teams, to deliver the agreed-upon high-quality leads needed to drive revenue, along with ensuring the marketing function adds value and helps support all areas of the business.

 

Role Responsibilities

  • Drive the marketing strategy for our Professional Services and Solution offerings
  • Work with internal and external resources to develop impactful, high-quality content, including white papers, case studies, relevant industry articles, and blog posts
  • Position OZ as a thought leader in the digital consulting industry, leveraging an effective content development, social media, and PR strategy
  • Manage OZ’s Brand development, ensuring all communications, design and visual assets reflect the company’s “voice” and are consistently applied
  • Deploy and manage tactics to significantly increase Oz’s awareness among target industry segments
  • Develop and execute the strategy to meet yearly agreed-upon marketing goals including high-quality leads by cluster, organic leads, cost per lead, and more
  • Drive customer acquisition across a mix of marketing channels, including industry conferences, webinars, email, paid search, SEO, display, paid social, native, sponsored content, etc.
  • Improve efficiency by driving down the cost of leads, optimizing the channel mix, and improving conversion rates across the funnel
  • Build the strategy to drive scale while maintaining efficiency by launching new channels to augment saturating channels, optimizing the channel mix, targeting high-value audiences, and iterating constantly to find creative ways to stay ahead of the competition
  • Work with the Sales team to develop highly effective lead nurturing strategies to increase conversion opportunities
  • Develop and optimize our inbound funnel scoring, routing, and conversion of leads and pipeline
  • Lead daily, weekly, and quarterly reporting on customer acquisition activities, including building a set of tools and reports for automated reporting
  • Manage, mentor, and coach a team of geographically dispersed digital marketers

 

Basic Qualifications

  • Experience with marketing at a professional services firm preferably focused on technology consulting.
  • Experience with thought leadership content development and deployment
  • 7+ years of digital marketing experience across paid and organic channels
  • 2+years of marketing technology professional services experience
  • 2+ years of management experience leading customer acquisition teams
  • Experience managing brand marketing for a professional services firm
  • Experience partnering with B2B Sales teams, developing strategies to drive qualified leads and conversion
  • Excellent communication skills and ability to present to executive audiences
  • Bachelor’s degree

 

Preferred Qualifications

  • Experience working for InsurTech services or product company
  • Exceptional analytical skills and the ability to be in the detail and work with data in a highly efficient way

 

What You’re Looking For

If you’re looking for an opportunity to work in a fast-growing market, surrounded by talented, motivated, and global colleagues who thrive on helping clients meet their most pressing business goals, we are the company for you. If you’re driven, passionate, and want to be a ’key player’ in a company’s growth, we invite you to make a difference with a company that’s defined by its employees. We want you to be bold, take risks and imagine a better way to work. We should talk if we just described you!

 

About Us

OZ is a 25-year-old global technology consulting, services, and solutions leader specializing in creating business-focused solutions for our clients by leveraging disruptive digital technologies and innovation.

 

OZ is committed to creating a continuum between work and life by allowing people to work remotely. We offer competitive compensation and a comprehensive benefits package. You’ll enjoy our work style within an incredible culture. We’ll give you the tools you need to succeed so you can grow and develop with us and become part of a team that lives by its core values.

 

 

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