“Every once in a while, a new technology, an old problem, and a big idea turn into an innovation.”
— Inventor Dean Kamen
When it comes to upping business performance, nothing is more effective or faster than deploying a suite of digital transformation strategies. These boost revenues, profits, and worker satisfaction, while broadening your consumer base and elevating brand recognition. Digital transformation helps you create new and more relevant products and services, revamp your existing ones, and explore more lucrative opportunities for outreach.
By integrating the right strategies within your enterprise, you are better able to create a clear, more precise vision, establish competitive advantages, and maximally leverage existing technology to develop the right tactics to accomplish your goals. It’s not a matter of having tools that surpass the competition, but it’s about mastering the use of those tools to hit your targets and pass meaningful milestones.
Developing a successful digital information strategy calls two essential factors into play: Robotic Process Automation (RPA) and Agile Business Process Management (Agile BPM). In both cases, the intention is to move away from guesswork, and so-called intuitive business sense and harness informed data to significantly increase the odds of surpassing your highest goals.
Some offices may have one or two computer whizzes who seem to know how to make operating systems hum and sing in the right key and at the right tempo. The concept behind robotic process automation is to configure RPA software to play the role of the computer whiz and even maximize it. Automation seeks to maximize and replicate that character across every workstation or module.
Once trained, these software bots are highly adept at automating and performing such labor-intensive (and consequently more error-prone) activities as back-office processes, infrastructure, and workflows. These RPA bots can be programmed to perform most human actions, meaning they can log in to networks, interact with websites and applications, and initiate critical actions such as generating and distributing reports to appropriate and authorized personnel.
So what exactly makes Agile BPM one of the most critical digital transformation strategies you can deploy?
When you step back for a larger view of your operations and work habits and observe those processes over time, you realize that many business processes are comprised of a set of activities intended to reach the desired business goal. All too often, it’s tempting to believe that pre-defined and predictable processes need no improvement. As a practical matter of fact, ignoring ancient, seemingly hardwired behaviors could be likened to walking right past gold nuggets on the side of your path. Often, we pass by treasures unawares, just because we’ve been there so long we think we’ve seen everything.
Bring Agile BPM into the picture, though, and it’s as though you have super-vision. What once seemed difficult or impossible to solve quickly can be mined for further profit and provide insight for future growth.
For illustration purposes, let’s briefly examine three processes that can push your business to new, more profitable levels through expertly deployed digital transformation strategies:
When it comes to performance excellence and accurate analytics, nothing beats Artificial Intelligence (AI). The power of AI means your systems can work swiftly, nonstop, and without the risk of human error. Additionally, an operation can expect speed as well as accuracy. AI has proven to attract more customers and motivate existing clients to patronize more often at higher-per-visit purchase rates because of quick response rates. The beauty of automated processes is that your system will continue collecting data to stay contemporary with your buyer’s driving desires and dreams.
Never before has data held such a pivotal role than today. The blending of data and tech has brewed up greater precision. Massive collection of data alone may not be helpful. It is when you partner AI and analytics that you find insight. That data can lead to higher future profits and larger market shares.
The emergence of the Internet of Things (IoT) has led to a new method for discovering data. This is due in part to the data collected around the real-time use of applications and IoT devices. The practices we observe today, such as automated appointment reminders, product reviews and recommendations, and instant coupons, can spur shoppers onto further spending. IoT data collection is delivering more powerful results and creating more impressive calls to action for businesses.
Collaborating with IoT professionals, you can further develop and more efficiently deploy your digital transformation strategies. Better engagement with clients and prospects; ultimately results in improved bottom lines and deeper customer ties for years into the future.
Reach out to OZ to learn more about the digital strategies that are right for your organization and what it can look like in the future.
Murray consults with clients to create digital solutions that align with their vision, markets, customers and products. Prior to OZ, Murray co-founded Biztegra, a digital marketing, engagement and technology agency.
He also held senior positions at some of the world’s largest digital agencies, including Razorfish and Sapient, and began his career at what is now Accenture. An IASSC Certified Lean Six Sigma Yellow Belt™, Murray earned his B.S./B.A. in computer science and finance from the University of Florida.
OZ is a consulting and technology solutions leader focused on increasing customer engagement & operational excellence by leveraging Intelligent Automation.