OZ Announces Salus (Pat. Pend) to Keep People Safe From COVID-19 In Mass-Gathering Environments Learn More
OZ’s New COVID-19 Mobile Solution, Salus, Garners Press Attention Read More

Trusted by Industry Leaders

“Every once in a while, a new technology, an old problem, and a big idea turn into an innovation.”

— Inventor Dean Kamen

OZ-clients-norwegian-cruise-lines Philly Shipyard Royal Caribbean DeCurtis Carnival Onboard

Workplace Collaboration Challenges Bogging You Down?

One Easy-to-Use Application Takes The Stress Out of Bringing Remote Design-Thinking Workers Together

Design thinking, at its best, is both an ideology and a process. But how do you iterate and collaborate on innovative designs in the midst of distance constraints and lockdowns in place due to a pandemic?

You need a design thinking technology application. More specifically, you need the right design thinking application.

That application should approach solutions in a number of ways, including:

  • Exploring ways to collaborate virtually through visual aids.
  • Finding solutions that remain user-centric—focusing on consumer needs.
  • Brainstorming opportunities to ideate rapidly.

To start, though, you need an in-depth understanding of the design thinking concept.

 

The 4 Stages of Design Thinking

It’s all about working smarter, not harder. It’s about finding innovative solutions even in the more challenging remote workplace. It’s about building an environment conducive to the four stages of design thinking:

  1. Empathize. Find out who your customers are, with as many nuances as possible. Then, learn about what they truly want.
  2. Define and Ideate. Brainstorm with your team to produce a pool of potential ideas that can address your customers’ needs.
  3. Prototype and Test. From your pool of ideas, find the one that works through rapid iteration, moving fast in an agile environment.
  4. Build. Once your tests show the right solution, move quickly into synthesis and implementation.

Design thinking applications that succeed build on these four steps. As a result, they immerse their users into a team-focused environment to remove barriers and disruptions caused by remote work.

 

The Key Features of Quality Design Thinking Applications

You might not be able to build your ideas and innovate face-to-face. But you can still implement a design thinking approach if the software you use allows you to execute these six processes successfully.

 

1. Build the Team

Can you effectively pull together the group responsible for a design thinking process? Can you create an environment in which they are empowered to share ideas?

Building the right team means finding an optimal number and pulling them together from various disciplines on a level playing field. Look for an application that helps you manage that team.

 

2. Facilitate Visualization

It’s almost impossible to execute design thinking without visuals. Ideas are not just written words, but concept drawings, flow charts, and more. Visualization quite literally helps our brain process information.

Those visuals only gain importance in remote environments, where they’re not easily created from scratch on a whiteboard. Find a design thinking application specifically optimized for easy visualizations.

 

3. Analyze Your Customers

Can you pull together the data, comparison points, and positioning charts that define both your audience and your product in their eyes?

When it comes to customer analysis, effective applications need to go beyond surface-level. Ideally, they allow you to dive deeply into the nature of your customers, along with their needs and pain points.

 

4. Optimize the Brainstorm

When you’re not in a room with your team, it can be difficult to interact enough to effectively brainstorm. Too often, the loudest voices end up triumphing.

The right application can change that. Through the democratization of space and attention, you can more effectively brainstorm virtually and optimize your ideation in the process.

 

5. Teach New Insights

With great ideas comes great responsibility. Most importantly, getting buy-in across the organization. Can you teach your ideas and insights to others?

A design thinking app may be able to turn your ideas into a coherent presentation, even exporting to PowerPoint and other software. The result is better collaboration, not just within your team but far beyond.

 

6. Build the Virtual Whiteboard

The whiteboard is the core tool of the design thinking process. It’s difficult but far from impossible to recreate in a virtual environment. You just need the right platform.

Your virtual whiteboard helps to facilitate brainstorming. But it also goes far beyond that, helping your team in the planning and execution stages of accepted ideas. Done right, it’s creative, open-ended, and intuitive for both users and reviewers.


Beyond these six processes, other features can rise in importance as well. Great solutions, for instance, tend to pull various methodologies from several fields.

Architecture, business, engineering, and even graphic design all have things to share about the process. A solution that pulls its philosophy from these areas can remove the barriers and disruption caused by remote work.

 

Ask Us About Design Thinking Applications

In your search to embrace design thinking virtually, the above features and processes become invaluable tools. Together, they lead to solutions specifically designed to help you embrace and overcome this unique (but increasingly normal) work environment.

One option: embrace our variation.

OZ Immerse is a design thinking application that’s designed for collaboration in a remote environment. Built on our larger design thinking philosophy, it can help organizations across industries become rock stars in virtual collaboration and interaction.

Murray Izenwasser

Murray consults with clients to create digital solutions that align with their vision, markets, customers and products. Prior to OZ, Murray co-founded Biztegra, a digital marketing, engagement and technology agency.

He also held senior positions at some of the world’s largest digital agencies, including Razorfish and Sapient, and began his career at what is now Accenture. An IASSC Certified Lean Six Sigma Yellow Belt™, Murray earned his B.S./B.A. in computer science and finance from the University of Florida.

Who is Murray Izenwasser

Murray consults with clients to create digital solutions that align with their vision, markets, customers and products. Prior to OZ, Murray co-founded Biztegra, a digital marketing, engagement and technology agency.

He also held senior positions at some of the world’s largest digital agencies, including Razorfish and Sapient, and began his career at what is now Accenture. An IASSC Certified Lean Six Sigma Yellow Belt™, Murray earned his B.S./B.A. in computer science and finance from the University of Florida.

“1.5x – Companies that excel at Customer Experience have 1.5x more engaged employees than companies with poor CX”

- Source: Temkin Group

oz_logo-4

OZ is a consulting and technology solutions leader focused on increasing customer engagement & operational excellence by leveraging Intelligent Automation.