OZ Announces Salus (Pat. Pend) to Keep People Safe From COVID-19 In Mass-Gathering Environments Learn More
OZ’s New COVID-19 Mobile Solution, Salus, Garners Press Attention Read More

Trusted by Industry Leaders

“Every once in a while, a new technology, an old problem, and a big idea turn into an innovation.”

— Inventor Dean Kamen

OZ-clients-norwegian-cruise-lines Philly Shipyard Royal Caribbean DeCurtis Carnival Onboard

Good to Great! Fire Up Strategic Development With a Design Thinking Consultant

We hear so much about business technology these days, you have to wonder if the human species has lost a little ground delivering value to businesses and customers. If you are not employing artificial intelligence, performing deep data collection and analysis in the clouds, all while harnessing advanced communications to boost employee relationships and cut expenses, can you really succeed?

Moreover, without using the right technology strategies to stay competitive will a business reach important milestones in time?

Enter the Design Thinking Consultant. Though visionary and brilliant, the upper echelons of management and sales executives in an organization oftentimes still need help from practical minds. It’s that second set of eyes on a business problem that can help a development team see the answer that has been staring them in the face.

It is still the people behind the business curtain and not every new methodology, that can help an organization reach the answer. To be sure, business benefits substantially from all of the insights uncovered by big data and the technologies that juggle and arrange information for the most profitable results. It’s a question of tools versus the user. Both are needed.

And, of the professionals who bring that extra “zing” in strategy in today’s high-tech, high-rev business atmosphere, it’s critical to consider the Design Thinking Consultant. This may be a relatively new role in today’s world of technology and smart equipment, but it has quickly been elevated to one of the most relevant roles where data and innate human intelligence come together to produce outstanding results.

 

The Role of the Design Thinking Consultant

We are now used to the process of finding the “right equipment” to proceed most efficiently in our business practices, but when it comes to choosing a qualified Design Thinking Consultant, you can’t scan a spec sheet to determine whether you have the right person by your side. With all the talk about agile technologies and processes, it falls flat if you don’t have the right people to take control and ensure the outcomes match or exceed the goals in mind.

This is where the Design Thinking Consultant comes in and shines. Their role is that of designing likely and desirable outcomes by working with data and identifying which components are both repeatable and easily targeted. Once this is accomplished, those outcomes must be proven through testing and transformation: both of these processes deserve a closer look in order to gain a clearer understanding of the importance and function of the Design Thinking Consultant.

 

Testing

The only way to confirm that the data can be proven to be repeatable and easily targeted is through comprehensive and accurate testing, which involves three essential steps:

  • Data Capture – this is the heart of the matter, the information with the potential to reveal the inner workings of your prospects and clients
  • Surveys and Panels – data must be further confirmed by interacting with your subjects through surveys and panels
  • Field Testing – prior to a full launch, dry runs are necessary to reveal any potential problems or errors

It is important to develop and deploy tests which best mimic real-life situations and context, and give accurate feedback concerning the use of the product or service by prospective customers, without excessively influencing their normal behaviors under such conditions. These observations can reveal important insights or spur the proper questions to dive deep within the psyche of the potential client; such discoveries are then added to the mix to further improve the end design and overall operability.

 

Transformation

When testing is completed, it’s time to start the transformation process, which is intended to repeat itself until all involved parties are satisfied with the final results. Typically, the applications are designed and developed in a mobile and agile manner; more significantly, this important process aids your business in adapting to any necessary changes, while optimizing the procedures. Once successfully completed, next-generation products are poised to hit the markets quickly and effectively. Of course, the faster the turnaround from concept to market, the larger and more substantial returns you will realize on your investment in qualified and professional design thinking consultation.

 

The Four Critical Stages of Design Thinking

Learning the four critical stages of design thinking is the first step in defining and polishing skills as a Design Thinking Consultant. Once the basics are learned, there is a lifetime of refinement and improvement ahead for such a professional. Over the years, this process becomes more ingrained and intuitive.

The Design Thinking Consultant constantly strives to improve their skills in these important areas:

  • Empathy – a skill every person should hone, empathy allows you to dive deep within a customer psyche to better understand their internal drives and learn how best to serve them
  • Definition and Ideation – brainstorming should be a regular process developed by a collaborative team who can visualize a broad and deep pool of exciting concept and ideas
  • Prototype and Testing – this is an exciting stage for all involved, as previously imagined ideas are now formulated into tangible products and services; it’s critical that all participants in this step move swiftly while performing iterations in an agile environment
  • Construction – the bringing to fruition of your hard work can occur by gathering, synthesizing, and implementing everything into the final product or service to debut

Over time, each of these skills deepen to a point where they become a way of approaching life as a whole; this is why an experienced and successful Design Thinking Consultant is never too expensive. These Consultants understand human motivations and how to convert them to bottom line results, a skill not everyone possesses and that benefits any team.

 

Getting Started With a Design Thinking Consultant

Fortunately for you, getting started with a professional and success-oriented Design Thinking Consultant is easy! Simply contact OZ Digital Consulting, long time experts in design thinking consultation. We are geared to deliver outstanding and noticeable results to your business in a short timeframe.

Murray Izenwasser

Murray consults with clients to create digital solutions that align with their vision, markets, customers and products. Prior to OZ, Murray co-founded Biztegra, a digital marketing, engagement and technology agency.

He also held senior positions at some of the world’s largest digital agencies, including Razorfish and Sapient, and began his career at what is now Accenture. An IASSC Certified Lean Six Sigma Yellow Belt™, Murray earned his B.S./B.A. in computer science and finance from the University of Florida.

Who is Murray Izenwasser

Murray consults with clients to create digital solutions that align with their vision, markets, customers and products. Prior to OZ, Murray co-founded Biztegra, a digital marketing, engagement and technology agency.

He also held senior positions at some of the world’s largest digital agencies, including Razorfish and Sapient, and began his career at what is now Accenture. An IASSC Certified Lean Six Sigma Yellow Belt™, Murray earned his B.S./B.A. in computer science and finance from the University of Florida.

“1.5x – Companies that excel at Customer Experience have 1.5x more engaged employees than companies with poor CX”

- Source: Temkin Group

oz_logo-4

OZ is a consulting and technology solutions leader focused on increasing customer engagement & operational excellence by leveraging Intelligent Automation.