How Digital Automation Strategies Can Solve Business Ruts and Evolve Your Business
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How Digital Automation Strategies Can Solve Business Ruts and Evolve Your Business

You might be familiar with the concept of digital strategy, which focuses on using technology to improve business performance through new products or re-imagined current processes. But are you familiar with digital automation strategy, and its ability to not just pull you out of a business rut but point towards a business model designed for the future?

Put simply, the term refers to the ability to integrate automation into your digital, strategic efforts to build new competitive advantages through technology. For companies looking to reimagine their business operations and processes through design thinking, data analytics, automation, and digital strategy, there are many possibilities.

More specifically, the ability to automate processes within a digital, strategic framework allows you to reshape your company’s future to become more accurate, dynamic, and forward-thinking. Done right, it enhances both organizational efficiencies and profitability. Here’s how.

 

The Core Concept: Robotic Process Automation

Robotic Process Automation (RPA) is automation at scale. It means using cutting-edge technology that allows the configuration of computer software (a “robot”) to echo and incorporate human interaction within digital systems to perform core business processes.

In other words, RPA acts as a virtual employee that interfaces with other systems in order to carry out a wide array of repetitive tasks, reducing resource need while simultaneously increasing efficiency.

Organizations across industries leverage RPA to automate their most repetitive and labor-intensive work. Time previously spent processing paperwork can now be spent focusing on customers and revenue-gaining activities. The increased efficiency, in other words, has a direct (and positive) effect on your bottom line.

 

4 Central Benefits of Building a Digital Automation Strategy

In helping a variety of clients leverage robotic automation services, we’ve seen many of its benefits first-hand. The core advantages of RPA services include:

  1. 24/7, automated work on otherwise manual tasks.
  2. Reduced (or no) time spent on checking and correcting human error
  3. Increased human focus on high-value work
  4. Real-time data collection to identify problems, gather insights and fine-tune operations.

Let’s examine each of these benefits and potential strategies in more detail.

1. Automating Manual Tasks

Podcast host Wilton Rogers III may put it best: manual tasks and processes can become the death of business growth. He puts it even more bluntly when discussing RPA specifically:

“Transform, or Die a Slow Death.”

Any business owner or CIO of a growing company can relate. Manual processes are not scalable, preventing even the smartest teams from operating at maximum efficiency. The ability to automate these processes, even tasks as simple as automating timesheet creation in HR offices, allows the same teams to spend their time elsewhere.

2. Minimizing Human Error

RPA, done right, is not just the solution for time-intensive manual tasks but also multiplies the time and resources saved by minimizing potential mistakes in these processes. The average human makes between three and six errors per hour, and that number increases for repetitive tasks that challenge attentiveness.

RPA, on the other hand, operates consistently. Its reliability depends entirely on the way in which the “robot” is built, and what data it is fed. Built the right way, and with the right information inputs, organizations can save significant time otherwise spent checking and correcting their work.

3. Increasing Focus on High-Value Work

The first two benefits result in significant resources saved over time. But that can only lead to growth if those resources are invested elsewhere—in this case, into more high-value work.

Think about the time spent on manual, repetitive administrative tasks now. Now, imagine what you could do with that time. You likely won’t ‘bank’ it, but invest it into tasks that actually drive the company forward. In turn, you can build a culture that focuses less on “getting stuff done” and more on “making stuff better.”

In one case, OZ leveraged the automation of routine tasks for a midsize company to modernize and optimize its business. The client’s resulting resource availability allowed the company to focus on more forward-thinking processes and strategies, setting a course for a future of sustained growth.

4. Data Collection for Insights and Adjustments

Finally, don’t underestimate the ability of RPA to collect data that can be used to identify problems, gather insights, and fine-tune business operations in real-time. We know the benefits of data-driven business culture; with automation, that goal can become a reality.

Take the case of Oncology Analytics, a company designed to help health insurers and physicians to optimize their cancer treatments. When growth made its data-first approach difficult to sustain, automated systems built by OZ enabled the elimination of data silos, creating a unified and searchable database to monitor progress and gain valuable insights.

 

Integrating RPA In Your Digital Strategy

In competitive industries, sustained business growth is crucial for companies of all sizes to survive and thrive. Digital strategy, especially leveraging automation, is becoming increasingly vital to accomplish that goal. Looking for more information on taking the next step? Reach out to OZ for a consultation on how you can position yourself for the future.

Learn more about digital strategies.

Murray Izenwasser

Murray consults with clients to create digital solutions that align with their vision, markets, customers and products. Prior to OZ, Murray co-founded Biztegra, a digital marketing, engagement and technology agency.

He also held senior positions at some of the world’s largest digital agencies, including Razorfish and Sapient, and began his career at what is now Accenture. An IASSC Certified Lean Six Sigma Yellow Belt™, Murray earned his B.S./B.A. in computer science and finance from the University of Florida.

Who is Murray Izenwasser

Murray consults with clients to create digital solutions that align with their vision, markets, customers and products. Prior to OZ, Murray co-founded Biztegra, a digital marketing, engagement and technology agency.

He also held senior positions at some of the world’s largest digital agencies, including Razorfish and Sapient, and began his career at what is now Accenture. An IASSC Certified Lean Six Sigma Yellow Belt™, Murray earned his B.S./B.A. in computer science and finance from the University of Florida.

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