"Simply stated, a great customer experience has never been about being everywhere and being all things for all people. What matters is showing up for the right customers, where it really matters, in remarkable ways."
— Steve Dennis, Forbes
Twenty years ago, the internet turned retail on its head. Some brick-and-mortar stores struggled to compete with e-tailers as more shoppers discovered they’d rather order goods from the comfort of their homes than drive to the mall. The term “omnichannel” sprang up as companies strived to provide customers with a seamless experience, whether they’re shopping on desktop or mobile, over the phone or within the walls of a storefront.
Omnichannel strategies have dominated industry conversations for several years, but retail CX is about to see another seismic shift thanks to technologies such as virtual (VR) and augmented reality (AR), Robotic Process Automation (RPA) and advanced use of consumer data. The next phase of retail’s evolution will be immersive and highly personal experiences for customers. OZ consultants will use IT to guide your retail company into that future.
Retailers want to provide a sublime customer experience (CX). This means offering image-recognition apps for researching products, VR apps for “trying on” clothing or experimenting with paint colors, voice assistants for placing orders and bots that provide 24/7 customer service. Retailers that learn a shopper’s preferences and offer on-point, personalized recommendations will dominate the industry.
OZ, a retail IT consulting firm, equips retail companies with digital tools and knowledge to achieve all of this and more.
For most retailers, the problem isn’t a lack of data — it’s knowing how to manage that data. We match clients with the right data services, analytics and Intelligent Automation (IA) tools to create a single, centralized system from which to draw insights into a particular customer’s likes or dislikes, or potential friction points in the buyer’s journey.
Retailers have to meet consumers where they are throughout every stage of the buyer’s journey. OZ’s consulting solutions add magic to every touchpoint.
Murray consults with clients to create digital solutions that align with their vision, markets, customers and products. Prior to OZ, Murray co-founded Biztegra, a digital marketing, engagement and technology agency.
He also held senior positions at some of the world’s largest digital agencies, including Razorfish and Sapient, and began his career at what is now Accenture. An IASSC Certified Lean Six Sigma Yellow Belt™, Murray earned his B.S./B.A. in computer science and finance from the University of Florida.
The BigCommerce Blog
The BigCommerce Blog
OZ is a leading global consulting company whose services and solutions enhance Customer Experience through digital innovation.