Then
Technology
was once thought to be the solution rather than an enabler. Progress was measured in the improvement of memory, speed, storage and size. This was High Tech.
Contact UsApple
through their visionary leader Steve Jobs, totally refocused the conversation 20 years ago when, in a answer to a question about the speed of code, he pivoted to pronouncing that you start with the Customer Experience and work back to the technology not the other way round. Without this fundamental shift we would be using an iteration of the Blackberry today rather than the CX reimagined iPhone.
Contact UsNow
Our Point
of View
CX is it!
High Tech is measured by the Customer Experience not Technology. The emotion, the engagement, the immersion not the technological advancements of hardware or code. The next step in the High Tech Customer Experience is to leverage Augmented Reality, IoT and AI in human, meaningful and impactful ways to enable a new level of CX.
Contact UsThis is the new Customer Experience
This is CXnew