Thought Leadership & Customer Experience Strategy Trends by Industry Leaders

Home >> Resources >> Thought Leadership >> Medical Affairs: Creating a Strategic Digital Approach

Medical Affairs: Creating a Strategic Digital Approach

October 29, 2020

Even prior to the COVID-19 pandemic, the role of Life Sciences Medical Affairs organizations began to shift and change. Medical Affairs’ focus on Science and Data (the underpinnings of all medical affairs teams) were quickly becoming the foundation for pharma to meet its obligations to patients and HCPs. Medical Affairs was swiftly being recognized as the third strategic pillar of life sciences organizations alongside R&D and Commercial. […] To read the entire article, please download the PDF version.

OZ | VP of Consulting, Design Thinking

Murray consults with clients to create digital solutions that align with their vision, markets, customers and products. Prior to OZ, Murray co-founded Biztegra, a digital marketing, engagement and technology agency.

He also held senior positions at some of the world’s largest digital agencies, including Razorfish and Sapient, and began his career at what is now Accenture. An IASSC Certified Lean Six Sigma Yellow Belt™, Murray earned his B.S./B.A. in computer science and finance from the University of Florida.

You Might Also Be Interested in

Public Sector CX: Why Improving Customer Experience Matters

There is often an unfair perception that the public sector doesn’t prioritize customer experience (CX). You only have to look as far as the animated film Zootopia to see government employees portrayed as lovable, but slow-moving, sloths. While the movie offers a humorous take o...

The OZ Innovation Lab: Where Creative Solutions Are Born

The new OZ Innovation Lab is a space that’s part physical, part virtual and completely creative. Its mission — exploring fearlessly and innovating passionately — reveals its commitment to continuous learning, radical prototype building and cutting-edge technology research. ...

2020 Digital Transformation Predictions

We are rapidly moving from a state of piecemeal digital technology adaptation to sweeping digital transformation throughout entire organizations. For many of these companies, improving customer experience is a primary driver of digital transformation, and rightly so — 86% of cu...

OZ Assists the First Semi-Professional Football League Back into Action Since COVID-19 Shutdowns

Introduction The COVID-19 pandemic struck the globe in early 2020 and discontinued mass gathering of any kind, including organized sports, especially sport spectatorship. Sports organizations of all levels scrambled to find ways to return to normal after being stricken with ... Learn More

OZ Leads Midsize Company on a Journey to Modernization and Optimization

Many midsize companies face challenges stemming from growth, organic or via merger, that stress their IT systems, operations and personnel. And while any number of consultants offer their mid-tier clients solutions to data and software problems, one Florida company discovere... Learn More

Wellness Company Fit as a Fiddle After Software Systems Overhaul

There’s nothing worse for the supply chain than having bad numbers, especially if you’re operating with warehouses around the country. “If you’re only right about inventory 99% of the time, it’s a disaster,” says Lester Thornhill, president and CEO of South Flori... Learn More

OZ is a leading global consulting company whose services and solutions enhance Customer Experience through digital innovation.