Medical Affairs: Creating a Strategic Digital Approach
October 29, 2020
Even prior to the COVID-19 pandemic, the role of Life Sciences Medical Affairs organizations began to shift and change. Medical Affairs’ focus on Science and Data (the underpinnings of all medical affairs teams) were quickly becoming the foundation for pharma to meet its obligations to patients and HCPs. Medical Affairs was swiftly being recognized as the third strategic pillar of life sciences organizations alongside R&D and Commercial.