Royal Caribbean Docks More Ships and Drives More Revenue
Integrated
3X
THE CHALLENGE
An outdated point-of-sale (POS) system lacked the capabilities to distinguish guests from different ships
Royal Caribbean Cruises wanted to open its private island to more cruise ships and increase revenue. However, accommodating more guests entailed setting up more effective tracking mechanisms.
Traditionally, its private island would receive only one cruise ship at a time. Guests would disembark and the staff would carry the ship’s POS system—built only for that ship’s guests—onto the island. The cruise line wasn’t prepared for the influx of guests from other ships for lack of an effective monitoring system.
BUSINESS NEED
Expanding access to a private island to generate revenue
Royal Caribbean Cruises needed a solution that allowed multiple ships to dock and have guests enjoy the island at the same time. This required a new POS and front-end app that enabled customer purchases to be charged to the right ship.
HOW OZ HELPED
OZ creates a new POS system and front-end app to determine guest identity and ship of origin
OZ created a new POS system to track multiple ships arriving at the same time, allowing guests to enjoy the pristine, private island. The new system integrates guest information with the cruise ship’s products/platforms, regardless of the ship guests are on.
The POS app uses card readers to determine guest identity, which ships the guests are from, and account status. The app communicates the information back to the ship to determine the guest’s eligibility to place orders. Once the order is placed, the system charges the account while the primary POS system remains secure on the ship. In addition to improving the guest experience, the system allows for better staff utilization while providing valuable guest and transactional information that can be used to predict guest behavior.
IMPACT
An integrated POS app unlocks more revenue
- Guests get to enjoy a great experience while enjoying all the amenities the island has to offer
- Streamlined workflows enable the staff to charge guests in real time
- Better utilization of the island with several ships docking at the same time—doubling and tripling its revenue generation capabilities
