Bluegreen Vacations Boosts Revenue Through Smarter Lead Nurturing
$1M
$12M
THE CHALLENGE
Nurturing marketing leads without a centralized 360˚customer view
Bluegreen Vacations used eight separate internal and external systems to collect and upload customer information. Although these systems allowed for data import and export, there was no way to merge or detect duplicates. The result? The same marketing leads sometimes got targeted more than once making it difficult for marketing and sales to properly handle, let alone nurture qualified leads.
BUSINESS NEED
Consolidating data and providing a 360˚customer view in a single, unified application
The marketing and sales teams realized the need for a single, unified application that consolidated the information on each lead so they could avoid wasting millions of dollars and thousands of hours on ineffective outreach.
HOW OZ HELPED
Centralizes all customer data on a single, unified platform
OZ created a unified platform by leveraging Intelligent Automation (IA) and data analytics to streamline data flow and automate processes by extracting and standardizing data. The Microsoft-enabled solution integrated the existing CRM with other core systems, including its Aprimo Marketing Automation tool. The new system now intelligently checks and verifies all the data added to the CRM, detecting errors early and merging duplicate entries through IA to ensure each entry is accurate and unique. When marketing to leads now, all that the marketing teams have to do is access a prospect’s centralized record. They’re better able to run targeted campaigns and identify new revenue streams while managing costs and risks to drive profitable growth.
IMPACT
Streamlined operations, increased conversions
The new platform simplifies lead identification and nurturing by only targeting prospects with the highest purchase intent. It has reduced the costs of running marketing campaigns along with several other advantages, including:
- Increasing conversions resulting in an ROI of $1 million per month
- Streamlining and automating operations
- Eliminating duplicate records and inaccurate information, regaining lost leads, and converting them into sales opportunities
COMPANY
Bluegreen Vacations
HEADQUARTERS
Boca Raton, Florida
INDUSTRY
EMPLOYEES
5,000